sundy:

I really like this campaign, not only it’s focused on making the world a better place but it also paints One Direction and the fans in a good light: both the fandom and the band have always been really charitable and this is a very nice and mature way of showing it to the world. The video is nicely done and fits perfectly with the message they’re sending, everything about it screams professionalism and I love it. Well done, this is the kind of thing that I’ve been waiting for and I’m really proud to be a fan right now.